Holiday Inn: Holiday Inn Express Launches "Be The Readiest" Campaign

InterContinental Hotels Group (IHG) this week debuted its latest brand campaign for Holiday Inn Express. As part of the brand's long-running Stay Smart campaign, the new "Be the Readiest" spots bring back actor and comedian Rob Riggle, Official Creative Director and "Champion of the Readiest." In addition, the spots feature user-generated videos mined from the web by Junkin Media. Led by creative agency Ogilvy & Mather, the ads will debut on national TV in May and ...The post Holiday Inn Express Launches "Be The Readiest" Campaign appeared first on Lodging.